# sitetracking.io

> Practical guides on website tracking, web analytics, conversion tracking,
> attribution and CRO — for marketers, analysts and developers. By Christopher Harrington.

## Topics

- [Advertising](https://sitetracking.io/category/advertising/)
- [Analytics](https://sitetracking.io/category/analytics/)
- [Conversions](https://sitetracking.io/category/conversions/)
- [SEO](https://sitetracking.io/category/seo/)
- [Strategy](https://sitetracking.io/category/strategy/)

## Guides

- [How to Calculate Micro Conversion Rate: Formula, Example, and Benchmarks](https://sitetracking.io/how-to-calculate-micro-conversion-rate/)
- [Funnel Analytics: Reading the Numbers Behind User Drop-Off](https://sitetracking.io/funnel-analytics-drop-off/)
- [Click-Through Rate Benchmarks: What’s Normal, What’s Great](https://sitetracking.io/click-through-rate-benchmarks/)
- [Bounce Rate Decoded: Why It Misleads and What Replaces It](https://sitetracking.io/bounce-rate-decoded-engagement-metrics/)
- [Conversion Rate Optimization: The Framework Behind Every Test](https://sitetracking.io/conversion-rate-optimization-framework/)
- [Customer Segmentation for Marketers: A Framework That Drives Decisions](https://sitetracking.io/customer-segmentation-framework/)
- [Cohort Analysis Explained: What Retention Really Tells You](https://sitetracking.io/cohort-analysis-explained/)
- [Channel Mix Optimization: A Data-Driven Framework for Budget Allocation](https://sitetracking.io/channel-mix-optimization/)
- [Marketing Measurement Maturity Model: Assess Where You Are and Build What’s Next](https://sitetracking.io/marketing-measurement-maturity-model/)
- [Retargeting Funnel Setup: Turn Visitors Into Customers With Staged Remarketing](https://sitetracking.io/retargeting-funnel-setup/)
- [Google Ads Quality Score Breakdown: Pay Less Per Click, Get Better Positions](https://sitetracking.io/google-ads-quality-score/)
- [Micro-Conversions That Predict Revenue: Track the Small Actions That Drive Big Results](https://sitetracking.io/micro-conversions-predict-revenue/)
- [Form Abandonment Analysis: Find Where You’re Losing Leads and Fix It](https://sitetracking.io/form-abandonment-analysis/)
- [Internal Linking Strategy: How to Build Topic Clusters That Actually Boost Rankings](https://sitetracking.io/internal-linking-strategy/)
- [Core Web Vitals Optimization: Step-by-Step Fixes for LCP, INP, and CLS](https://sitetracking.io/core-web-vitals-optimization/)
- [UTM Parameters Guide: How to Tag Every Campaign Link Without Breaking Your Analytics](https://sitetracking.io/utm-parameters-guide/)
- [GA4 Event Naming Conventions: A Practical Framework That Scales With Your Team](https://sitetracking.io/ga4-event-naming-conventions/)
- [Marketing Attribution Models Compared: Which One Matches Your Sales Cycle](https://sitetracking.io/marketing-attribution-models/)
- [Landing Page Conversion Tracking: How to Measure What Actually Drives Signups](https://sitetracking.io/landing-page-conversion-tracking/)
- [What Counts as a Conversion Event? Real-World Examples Beyond “Thank You” Pages](https://sitetracking.io/what-counts-as-a-conversion-event/)