Marketing frameworks, planning, measurement maturity, team processes, case studies
You’re spending $50,000 a month across Google Ads, Meta, LinkedIn, email, and SEO. Your CFO asks a reasonable question: “If we had $10,000 more to spend, where would it go?” And you can’t answer with confidence. You know each channel’s ROAS in isolation, but you don’t know how they interact, which ones are hitting diminishing…
Here’s a question most marketing teams can’t answer honestly: how mature is your measurement practice? Not “do you have Google Analytics installed” — that’s table stakes. I mean: can you connect a marketing campaign to actual revenue? Can you tell your CFO which channels deserve more budget and which are wasting money? Can you run…
You’re running ads on Google, posting on LinkedIn, sending email campaigns, and publishing blog content. A lead comes in and eventually converts. But here’s the question that keeps marketers up at night: which channel actually drove that conversion? The answer depends entirely on your marketing attribution model. Choose the wrong one, and you’ll pour budget…