For marketers, product teams & developers
Master Website Tracking & Web Analytics
Stop guessing what your visitors do. SiteTracking.io is a collection of practical guides, checklists, and real-world examples that help you design, implement, and debug website tracking — so your numbers finally make sense.
Your Practical Guide to Web Tracking & Analytics
SiteTracking.io isn’t another generic analytics blog. It’s a playbook built from real projects — how to plan events, configure tools, avoid tracking mistakes, and ship dashboards that people actually use.
Works with Any Stack & Budget
Whether you run a simple WordPress site, a Shopify store, or a custom SaaS app, you’ll find clear, tool-agnostic tracking patterns you can reuse.
Privacy-First & GDPR-Aware
Learn how to collect the data you need without turning your tracking into a legal nightmare — consent, anonymization, server-side tracking and more.
Actionable Guides, Not Theory
Every article comes with concrete steps, screenshots, and examples. No buzzwords, just “do this, then that” instructions.
Checklists & Templates
Use ready-made tracking checklists, event naming conventions, and implementation docs to keep your analytics organized as your site grows.
How it Works
Use SiteTracking.io as your roadmap: audit what you have, design what you need, then implement with confidence.
Audit Your Current Tracking
Learn how to review your existing tags, events, and pixels. Find duplicate events, broken goals, and inflated numbers before they confuse your team.
Map Your Event Plan
Define which user actions really matter — sign-ups, add-to-cart, key page views — and turn them into a clear event schema with names and parameters.
Implement & Validate
Configure your tracking tools step by step, then debug with real tests so you’re sure every important action is tracked correctly.
Share Clear Reports
Turn raw events into simple dashboards for marketing, product, and leadership — so everyone looks at the same trusted numbers.
Improve Campaigns & UX
Use your cleaned-up data to find leaks in funnels, fix landing pages, and scale the campaigns that really bring value.
Keep Your Tracking Healthy
Follow ongoing maintenance checklists to keep your tracking reliable when you launch new pages, experiments, or marketing channels.
A Practical Hub for Data-Driven Websites
Join a community of marketers, developers, and founders who are tired of messy analytics. Get new tracking guides, migration notes, and debugging tips straight to your inbox.
Your Business Needs Reliable Data
When tracking is broken, every decision is a guess. SiteTracking.io shows you how to build a simple, reliable analytics setup that supports marketing, product, and leadership — without turning your stack into a monster.
Connect Your Tools
Learn how to connect pixels, tag managers, and analytics platforms so they work together instead of fighting over numbers.
Ready-Made Tracking Playbooks
Use opinionated tracking plans for blogs, e-commerce, SaaS, and lead-gen sites. Adjust them to your stack and ship faster.
Manage Tracking as a Team
Keep everyone on the same page with documentation, naming conventions, and change logs — so no one breaks tracking by accident.