Analytics

You’ve inherited a GA4 property. New client, new job, or the analyst who built it left and took the context with them.…

A practical guide to funnel analytics: how to read drop-off patterns, define stages by user intent, segment honestly, and avoid the benchmarks…

Cohort analysis reveals what retention numbers hide. Learn how to read retention curves, avoid common mistakes, and turn user groups into smarter…

You’re looking at your GA4 traffic sources report. Organic search, direct, referral — those make sense. But then there’s a chunk labeled…

You open your GA4 event report and see click, Click, btn_click, button_click_header, and CTA_Click_Homepage. Five events that probably track the same thing.…