Live web-analytics field notes
Practical guides on web analytics, tracking, SEO, and digital marketing
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Analytics
Tracking setup, GA4, GTM, event schemas, metrics, dashboards, measurement planning
01
Funnel Analytics: Reading the Numbers Behind User Drop-Off
A practical guide to funnel analytics: how to read drop-off patterns, define stages by user intent, segment honestly, and avoid the benchmarks…
Analytics
May 25, 2026 · 15m
02
Cohort Analysis Explained: What Retention Really Tells You
Cohort analysis reveals what retention numbers hide. Learn how to read retention curves, avoid common mistakes, and turn user groups into smarter…
Analytics
May 7, 2026 · 14m
03
UTM Parameters Guide: How to Tag Every Campaign Link Without Breaking Your Analytics
You’re looking at your GA4 traffic sources report. Organic search, direct, referral — those make sense. But then there’s a chunk labeled…
Analytics
Jan 15, 2026 · 15m
04
GA4 Event Naming Conventions: A Practical Framework That Scales With Your Team
You open your GA4 event report and see click, Click, btn_click, button_click_header, and CTA_Click_Homepage. Five events that probably track the same thing.…
Analytics
Jan 14, 2026 · 9m
