Channel Mix Optimization: A Data-Driven Framework for Budget Allocation
You’re spending $50,000 a month across Google Ads, Meta, LinkedIn, email, and SEO. Your CFO asks a reasonable question: “If we had $10,000 more to spend, where would it go?” And you can’t answer with confidence. You know each channel’s ROAS in isolation, but you don’t know how they interact, which ones are hitting diminishing…