About SiteTracking.io
Where Marketing Data Meets Implementation
Practical guides, checklists, and implementation notes for marketers, analysts, and developers who want their tracking to actually work and their numbers to finally make sense.
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Meet The Author
Hi, I’m Christopher Harrington
I help teams turn messy website data into clear, trustworthy metrics. For the last 12+ years I’ve worked at the intersection of marketing, product, and engineering, designing tracking setups that people can actually rely on.
I started as a front-end developer constantly bumping into broken pixels and duplicated events. Later I moved into growth and analytics roles, where I saw the same pattern over and over again: powerful tools, but tracking that nobody truly understands. Dashboards full of numbers that everyone looked at, but nobody trusted enough to actually make decisions from.
SiteTracking.io is my way of sharing what actually works. Not theory, not vendor marketing, not “top 10 tips” listicles. Real implementation notes from real projects, the kind of stuff I wish someone had written down when I was figuring this out myself.
“Dashboards are only as good as the events behind them. I focus on event design, naming conventions, and implementation details, all the unglamorous parts that make your reports accurate and comparable over time.”
Expertise
What I Bring to the Table
I’ve helped SaaS products, online stores, and content sites clean up their tracking stacks. Here’s where I focus my energy.
📊
Measurement Design
Planning what to track, defining event taxonomies, building naming conventions, and designing data layers that scale as your product grows.
⚙️
Analytics Platforms
GA4 configuration, server-side setups, privacy-compliant implementations, and platform migrations. Making tools work the way they’re supposed to.
🔧
Tag Management
Google Tag Manager, custom pixel management, consent-aware implementations, and debugging the inevitable “why isn’t this firing” moments.
🎯
Attribution & Optimization
Multi-touch attribution models, channel mix analysis, conversion tracking for ads, and connecting marketing spend to real business outcomes.
12+
Years in Digital Marketing
200+
Tracking Audits Delivered
500+
Events Designed & Documented
15+
Industries Served
Content
What You’ll Find on This Site
Every article comes with concrete steps, real examples, and implementation notes you can use right away. Here are the five areas I cover.
Analytics
Event tracking fundamentals, GA4 configuration, naming conventions, UTM parameters, and measurement planning. The foundation everything else builds on.
SEO
Technical SEO, Core Web Vitals optimization, internal linking strategies, and performance auditing. Making your site fast, crawlable, and well-structured.
Conversions
Form optimization, micro-conversions, landing page tracking, and conversion event setup. Turning visitors into leads and leads into customers.
Advertising
Google Ads Quality Score, retargeting funnels, campaign tracking, and ad platform optimization. Getting more from your paid media budget.
Strategy
Marketing attribution models, measurement maturity frameworks, channel mix optimization, and budget allocation. Connecting analytics to business decisions.
Featured Guides
Start Here
New to SiteTracking.io? These guides are the best place to start, no matter your experience level.
Analytics
GA4 Event Naming Conventions
A systematic approach to naming your GA4 events so your data stays clean, consistent, and actionable as your tracking grows.
SEO
Core Web Vitals Optimization
Step-by-step fixes for LCP, INP, and CLS. Practical optimization techniques that actually move the needle on your performance scores.
Conversions
What Counts as a Conversion Event?
A practical framework for deciding which user actions deserve conversion event status and which are just noise in your reports.
Strategy
Marketing Attribution Models Compared
A clear comparison of attribution models with real examples showing how each one distributes credit across your marketing channels.
Advertising
Retargeting Funnel Setup
Build a structured retargeting funnel from cold audiences to conversion. Audience segmentation, creative strategy, and frequency management.
Analytics
UTM Parameters Guide
The complete guide to UTM parameter strategy, from naming conventions to governance. Stop the campaign tagging chaos once and for all.
My Approach
Data Should Help You Make Better Decisions, Not Just Fill Dashboards
Start with the question, not the tool. Before configuring any platform, define what you’re trying to learn. The right tracking setup flows from clear business questions.
Every metric needs an action. If a number goes up or down and nobody changes what they do, it shouldn’t be on your dashboard.
Infrastructure over visualization. A clean data layer and well-named events matter more than fancy charts. Get the foundation right first.
Good enough today beats perfect never. Ship a solid v1 tracking plan, learn from real data, and iterate. Waiting for perfection means deciding blind.
Let’s Fix Your Tracking
Whether you’re setting up GA4 for the first time or rebuilding a tracking stack that’s grown out of control, you’ll find something useful here. Every guide is written to be implemented, not just bookmarked.
Have a question or want to suggest a topic? Drop me a line at [email protected]