Fixing Tracking So Your Data Finally Makes Sense
My name is Christopher Harrington, and I help teams turn messy website data into clear, trustworthy metrics. For the last 12+ years I’ve worked at the intersection of marketing, product, and engineering, designing tracking setups that people can actually rely on.
I started as a front-end developer constantly bumping into broken pixels and duplicated events. Later I moved into growth and analytics roles, where I saw the same pattern over and over again: powerful tools, but tracking that nobody truly understands. SiteTracking.io is my way of sharing what actually works in real projects.
I Build Reliable Tracking, Not Just Dashboards
Dashboards are only as good as the events behind them. I focus on event design, naming conventions, and implementation details — all the unglamorous parts that make your reports accurate and comparable over time.
On SiteTracking.io I share step-by-step guides, checklists, and implementation notes from real audits and migrations: what to track, how to track it, and how to avoid the classic pitfalls that break your numbers.
Web Analytics & Tracking Consultant
I’ve helped SaaS products, online stores, and content sites clean up their tracking stacks — from simple tag manager setups to server-side tracking and consent-aware implementations. My goal is always the same: make sure everyone in the team can trust the data enough to make faster, better decisions.
Stay In Touch
If you care about clean tracking and clear analytics, subscribe for new guides, implementation tips, and real-world checklists from SiteTracking.io. No spam — just practical ideas you can apply to your own website.