Analytics

Tracking setup, GA4, GTM, event schemas, metrics, dashboards, measurement planning

Analytics

UTM Parameters Guide: How to Tag Every Campaign Link Without Breaking Your Analytics
ByChristopher Harrington January 15, 2026February 11, 2026

You’re looking at your GA4 traffic sources report. Organic search, direct, referral — those make sense. But then there’s a chunk labeled “(not set)” and another one called “email” that you’re pretty sure came from three different campaigns. Which email? Which link? No idea. This is what happens without a proper UTM parameters strategy. You…

Read More UTM Parameters Guide: How to Tag Every Campaign Link Without Breaking Your Analytics
Analytics

GA4 Event Naming Conventions: A Practical Framework That Scales With Your Team
ByChristopher Harrington January 14, 2026February 5, 2026

You open your GA4 event report and see click, Click, btn_click, button_click_header, and CTA_Click_Homepage. Five events that probably track the same thing. Sound familiar? Bad GA4 event naming conventions are the silent killer of analytics quality. They don’t break anything immediately — your tags still fire, your reports still load. But six months later, when…

Read More GA4 Event Naming Conventions: A Practical Framework That Scales With Your Team