GA4 Event Naming Conventions: A Practical Framework That Scales With Your Team
You open your GA4 event report and see click, Click, btn_click, button_click_header, and CTA_Click_Homepage. Five events that probably track the same thing. Sound familiar? Bad GA4 event naming conventions are the silent killer of analytics quality. They don’t break anything immediately — your tags still fire, your reports still load. But six months later, when…